1951 Mercury features add up to the "Drive of Your Life".
Smart, Sleek Styling: It's a standout for style-inside and out. Look at the new 1951 Mercury from any angle- front, rear, sides - see how beautiful a car can be. Look inside, too - and see Mercury's new interior luxury. Effortless Driving Ease: Merc-O-Matic Drive lets you motor through traffic, or on open roads without shifting. It shifts for you - automatically! And Mercury's "shock-proof" steering system makes driving on any road easier, too.
Restful Riding: Built from the ground up - for comfort! "Cushion-Coil" springing...foam rubber seat cushioning...Fiberglas insulation...smooth-riding Merc-O-Matic Drive...all combine to provide "the drive of your life." "Peace of Mind" Safety: Here are a few reasons why you can depend on Mercury safety: brakes are big, quick-acting...all--steel body..."Saf-T-Vue" instrument panel...greater window area for safer visibility...automatic drive.
Winning Performance: The key to the 1951 Mercury's spirited performance is its V-type, 8-cylinder, "Hi-Power Compression" engine. Teamed with Merc-O-Matic Drive, it gives you performance that sets the pace for smoothness. Road-Proved Economy: Last year, Mercury with "Touch-O-Matic Overdrive" was judged "America's Number 1 Economy Car". Only Mercury offers "Econ-O-Miser" carburetion, designed to get the most out of every drop of gasoline.