Classic elegance in motorcars... CONTINENTAL MARK III and 1958 LINCOLN

- The engine is new!
- The transmission is new!
- The suspension system is new!
- The frame and body construction is new!
In engineering...cars so new that an entirely new plant was built to produce them.
On the following pages you will see the Lincoln Premiere, the Lincoln Capri, and the magnificent Continental Mark III - cars so new, so advanced that a completely new plant was built for them.
They are the longest, lowest, most spacious cars in the fine-car field...yet they are lithe and graceful. The have the long Continental hood, the unmistakable roof, and the clean, timeless character of the Continental in every classic line. Inside, there is an elegance that is simply not found in any other motorcar.
In driving these cars, you will discover that here, too, a new measure of motoring excellence now enters the fine car field. The engine is new, the transmission is new, the suspension is new. And now, for an extra measure of comfort and lasting quietness, we bring you the only fine car with single unit body and frame construction.
We invite you to study these pages closely...and then discover first-hand why we say these are the most magnificent fine cars ever built.