This is the Edsel

never before a car like it

The one car that can look you in the eye and say you never had it like this before.
This is the Edsel and there has never been another car like it. Originality is clearly written in the elegance of its every line - from its bold vertical grille to the sweep of its low, wide flight deck. You sense this originality, too, in Edsel's effortless performance. And you command a new kind of automotive power - effortless, quiet, unsurpassed for flexibility and responsiveness.

The Edsel is the result of eleven years of planning and testing. Indeed, no new car has ever come to you with such a proved background - for example, more than 1,250,000 over-the-road test miles alone.

Concentrated in the Edsel is more than a half century of manufacturing experience and engineering skill of Ford Motor Company. But to really know how completely its designers have spurned the commonplace, you must drive it.

And when you do, you will know why Ford Motor Company has proudly named it after Edsel Ford, the son of its founder. In all its fresh new beauty and all its advanced engineering, this is the Edsel!

Drive Edsel now  with your dial--up Internet  connection. Drive Edsel now with your high-speed Internet connection.

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