Some of the most expensive automobiles share the same body shell with mass-produced, volume cars. Alterations make them look big. But in the final analysis sacrifices made in interior space and comfort become all too apparent.

In Lincoln-built motorcars. such standardizations are not accepted. Lincoln bodies are designed and manufactured exclusively for Lincoln. This is obvious at first glance and proven beyond question by simply examining the spaciousness and comfort of these magnificent motorcars.

The graceful simplicity and beauty of the Lincoln Premiere commands special admiration. At the club, the doorman moves a bit faster; everywhere, the glances are a bit longer. Most satisfying to Lincoln owners is superb performance - a perfect combination of Lincoln's famed engine and Turbo-Drive dual-rang automatic transmission which provides the ultimate in motoring on the American Road.

Lincoln Premiere models are easily identified by the rectangular badge located on the front fender, just behind the wheel opening. Both Lincoln and Lincoln Premiere models have "Lincoln" script on the front fender.

The Lincoln Premiere is also available in a 4-door Sedan body style.