Few possessions so eloquently express a way of life as does the distinctive new Mark IV Continental motorcar. While it is difficult to describe fully the feeling of attainment and personal satisfaction of its owners, it has been said many times that the most gratifying Continental attribute is its expression of good taste. At home in any situation, the Mark IV (like its fames predecessors) is a classic symbol of the finest traditions of American design and craftsmanship.

Few possessions so admirably serve the men and women who own them as do the Mark IV Continentals. From crowded city streets to the quiet of a suburban home, Continental nobly confirms the confidence placed in it at the time of purchase. For Continental's power, ride, remarkable ease of handling - in fact, the total and wonderful balance of this motorcar - provide the special way of motoring that is possible to enjoy only in this finest of motorcars, the Mark IV Continental.