1963 Ford Quality
Fords are built for people, which means not only big in size, but extra generous in comfort and convenience. Doors swing wide to let you step in with ease. Seats are designed high, wide, and deep...and cushioned extra-soft. There's always plenty of room to sit back and enjoy the ride...room for everybody's head, shoulders, arms, and legs...even with six in the car. Convenience is everywhere. It's the wide arm rest at your elbow...luxuriously smooth, crank-adjusted vent windows. It's a "courtesy lighted" interior as soon as you open the door or glove compartment...or, with taillights on, even in the big Ford trunk!
Just look at all the savings a '63 Ford offers you! Service stops come only twice a year, or each 6,000 miles. You drive 36,000 miles between major chassis lubes...6,000 miles between oil and filter changes and minor lubes. Fuel filter goes 36,000 miles before replacement.
Brakes and engine valves are self-adjusting. Muffler is fully-aluminized for longer life, body rocker panels are galvanized to resist rust and corrosion. And every new Ford comes to you complete with engine coolant anti-freeze good for 36,000 miles or 2 years - just about as care-free as a  '63 can be!
Part by part, Ford quality begins at the wide-contoured frame with its sturdy passenger-protecting, double-channel side rails. Brand-new suspension design features, front and rear, give the super torque Ford a lush whisper-quiet ride. Front wheels can now move back as well as upward to "give with the punch" of bumps. And over all, baked-on primer coats prepare the antirust-treated body for the finishing touch - your favorite color of gem-bright Diamond Lustre Enamel.
The luxury feel of Thunderbird is in every new Ford. You sense it in the uninterrupted smoothness...the near-complete absence of noise and vibration of the lavish new ride. Steering is trim and true; cornering is controlled, remarkably flat. At the light, you drive forward on an even keel without rear-end "squat". Braking is sure and swift- without "nose dive" - even in short-space stops. It all adds up to rare, wonderful driving fun. And, riding or driving, you'll love every minute you spend in a new super torque Ford!
The now-famous 24-month or 24,000 mile warranty was pioneered by Ford. It is the total-car warranty made possible by total-car quality.

1963 Fords