Dear Stockholder:

As in the past at this time of year, we are again pleased to send each of our stockholders a booklet describing our new models. This brochure has been planned and printed especially for you and contains detailed information on our full line of 1970 passenger cars and recreation truck models. Within these pages you will find illustrations of a representative selection of our more than 90 different models, together with information on prices, optional equipment and our new basic and optional warranties.

When you see these new products, we hope you will be as excited about them as we are. They represent the finest range of new models in the history of Ford Motor Company - from the economy Maverick to the distinctive and elegant Continental Mark III.

Of course, the best was to get the full story on these new models is to visit your local Ford and Lincoln-Mercury dealers. They will show you what is new and better in our 1970 cars, and then let you sell yourself during a test drive. We think it will be a rewarding experience.

 (signed)

Henry Ford II