1978 Mercury Bobcat

The small car from the Lincoln-Mercury fine car division.

Ford Motor Company was in its 35th year when the first Mercury automobile was introduced on November 4, 1938. This was the very beginning of the Lincoln Mercury fine car division. The 1939 Mercury was the first Ford-produced car styled entirely within the company and the first Ford built-up from a clay model by Ford stylists.

Bobcat was thoroughly engineered from the ground up. The cutaway below is designed to point out some of the features that combine to make Bobcat a pleasure to own.


Bobcat offers you handsome exterior and interior styling in a small car. And interior room that spells comfort, as well as generous luggage carrying capacity. The Runabout offers 29 cubic feet of luggage capacity - the Bobcat Wagons over 57 cubic feet, with the rear seat folded down.
 
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