1949: “No
Wander! It’s Wonderful! – and here’s why!”
Al
Esper, Ford’s Chief Test Driver tells Wally
Panel 1:
Al: The new Ford hugs the road, because of new steering linkage, new
front wheel suspension and lower center of gravity. Wally: I get it
Mr. Esper – and there’s no “road wander” at all!
Panel 2:
Al: You see, the entire car is lower, 3 inches lower to be exact, and
that means less wind resistance!
Wally: Yes, it’s really streamlined!
Panel 3:
Al: Now notice how smoothly the new Ford rides. That’s because of new
“hydra-coil” front springs and new “para-flex” rear springs.
Wally: Why – you’d think this was a smooth concrete road!
Panel 4: “’Mid-ship ride’ illustration”
Al: Seats are in the low center section of the car. Nobody rides
over the wheels.
Wally: So that’s why you call it “mid ship” ride!
Panel 5:
Al: There’s “picture window” visibility all around, too. The rear
window alone is 88% bigger.
Wally: Now you can really see what’s coming from behind!
Panel 6:
Al: Yes, Wally, the new Ford is really the car of the year.
Wally: You said it, Mr. Esper. It certainly gives you the ride of the
year!