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1949: “No Wander! It’s Wonderful! – and here’s why!”

 Al Esper, Ford’s Chief Test Driver tells Wally

Panel 1:
Al:
The new Ford hugs the road, because of new steering linkage, new front wheel suspension and lower center of gravity. Wally: I get it Mr. Esper – and there’s no “road wander” at all!

Panel 2:
Al:
You see, the entire car is lower, 3 inches lower to be exact, and that means less wind resistance!
Wally: Yes, it’s really streamlined!

Panel 3:
Al:
Now notice how smoothly the new Ford rides. That’s because of new “hydra-coil” front springs and new “para-flex” rear springs.
Wally: Why – you’d think this was a smooth concrete road!

Panel 4: “’Mid-ship ride’ illustration”
Al: Seats are in the low center section of the car. Nobody rides over the wheels.
Wally: So that’s why you call it “mid ship” ride!

Panel 5:
Al:
There’s “picture window” visibility all around, too. The rear window alone is 88% bigger.
Wally: Now you can really see what’s coming from behind!

Panel 6:
Al:
Yes, Wally, the new Ford is really the car of the year.
Wally:
You said it, Mr. Esper. It certainly gives you the ride of the year!