Presenting the Better Idea Cars for 1968
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Built to withstand time, distance, and weather, the 1968 Ford makes your country Ford country. Interiors of all 21 Ford models are restyled for a new high in luxury and comfort. This is the 1968 Ford Galaxie 500 Convertible.

2 Strong and quiet, the 1968 Ford is the great road car of the year. Fresh new body and roof styling re-emphasize Ford's traditionally crisp lines. This is the 1968 Ford LTD 4-door Hardtop.
3 Thunderbird for 1968 means more luxury and more of the innovations car buyers have come to expect from America's foremost personal luxury car. Wide new Flight Bench seats, with room for three, are standard on all models. This is the 4-door Landau.
4 Traveling is easy in the bigger, more powerful Falcon for 1968. Falcon's traditional economy and low initial price are easy on the budget. Both of the wagons can be equipped with the Magic Doorgate as an option. This is the Futura Station Wagon.
5

For 1968, Falcon's roomy interior seats six in comfort - comfort enhanced by Falcon's big car ride and ease of handling. A restyled steering wheel adds modern flair.
6 There are seven bright new Falcon models to choose from. Falcon engines for '68 include two thrifty Sixes and two high performance V-8s. This is the sportiest Falcon of them all - the Sports Coupe.
7 Torino - all new for 1968 - brings super luxury to the Fairlane line with six boldly beautiful models in the quick-handling action size Fairlane made famous. The GT fastback design says "performance plus". Top engine is the 427-cubic inch V-8 rated at 390 horsepower.
8 A plush package at a low price, Torino offers car buyers rich appointments, nimble performance, and superb styling. A new 302-cubic inch V-8 rated at 210 horsepower joins the engine lineup. This is the Torino 4-door sedan with optional vinyl roof.
9 Torino models include a 2-door hardtop, a 4-door sedan, and 3 GTs - and this beautiful Torino Squire Station Wagon. 
10 Mustang - America's most successful, most imitated sports-type car - is still out in front for 1968. New options and new refinements make it possible for Mustang to be whatever you want it to be - a practical, economical family car; a plush, elegant luxury car; or a sporty car with a "Gran Turismo" flair. This is the 2+2 Fastback with GT equipment.
11 1968 Mustang models include the 2+2 fastback, convertible, and the hardtop (shown here), each with front bucket seats as standard equipment. An optional bench-type front seat is available with hardtop and fastback models.
12 Easy to buy, thrifty to run, and fun to own - that's Ford's Model C - the lively British-built Cortina. The Cortina is available in GT, DeLuxe, and station wagon models. All models feature disc front brakes and an Aeroflow heating and ventilation system which changes interior air every 34 seconds.
13 The all-new Mercury Montego is here! The Montego line includes eight 2-door hardtops, three 4-door sedans, a convertible, and a station wagon. This is the Montego MX Brougham 2-door hardtop - a luxury car in the intermediate class.
14 Motor Trend Magazine's "Car of the Year" in 1967, Cougar is out to do it again in 1968. With wider engine choices, new engineering advances, and a new optional high performance package, Cougar for 1968 is sure to win new friends in the specialty car market. The 7.0 Litre GT E shown here has a 427-cubic inch, 390-horsepower V-8 engine as standard equipment.
15 From the maker of the Lincoln Continental comes the new passenger-pampering Mercury for 1968. The Colony Park shown here (along with the Commuter) provide a big 91.3 cubic feet of cargo space and have the dual-action tailgate as standard equipment. Optional center-facing seats let you carry 10 passengers in Mercury style.
16 Mercury for 1968 shows its fine car heritage in its Continental-flavored die-cast grille and power-thrust hood. Marquis, shown here, is beautifully impressive at rest or in motion. Standard equipment includes a formal, vinyl-covered roof.
17 Fine fabric and vinyl upholstery makes Marquis interiors distinctive.
18 Excellence is a Lincoln Continental tradition. Styling for 1968 has been subtly refined with a new front grille, headlight moldings, and wrap-around parking lights and taillights. A new roofline for the Coupe (shown here) gives a formal touch.
19 For 1968, Lincoln interiors are more luxurious than ever with a wide selection of cloth and glove-soft vinyl or leather-with-vinyl combinations.
20 Ford's go-anywhere, do-anything truck fleet adds a new dimension to versatility for 1968. Ranchero's passenger car design makes it the style setter among luxury pickups. It is offered in three models - Ranchero, Ranchero 500, and Ranchero GT (shown here).
21 The four-wheel drive Bronco is ideally suited for off-the-highway exploring. It is available in roadster, station wagon (shown here), or pickup models. Bronco is powered by a husky V-8 or a thrifty Six.
22 Thanks to engineering advances, husky Ford pickups work like trucks, yet ride like cars. Special equipment for mounting pickup campers is available on Ranger and Camper Special models. Shown here is the F-250 Camper Special pickup.
23 From Falcon to Lincoln Continental, the "Better Idea" cars for 1968 have the strength and power to meet the requirements of the most demanding towing buff. There is a fine Ford-built car for almost any kind of towing - the family boat, a small foldout trailer for camping, or a big, luxurious travel trailer. The Montego MX Brougham 4-door sedan shown here illustrates that the "Better Idea" cars making towing a breeze.